Katy Perry: Launch of Purr Fragrance, Myer Bourke Street Mall, Melbourne

| 30 April , 2011 | 2 Replies

We were on the scene for the arrival of Katy Perry this afternoon (April 30th) at Myer’s Bourke Street Mall in Melbourne to launch her debut fragrance PURR and Mel Hobbs was super excited to be there and see her in the flesh!

Wearing a stylish purple dress with a black triangle print from the Versus 2011 Fall Collection and Christian Louboutin peep-toes, Katy was met by some PURR lookalikes dressed in a replica of her catsuit in the campaign image to the screams of all her fans.  Inside Katy chatted up a storm, posed for photos and signed bottles for the first 500 lucky fans who had purchased the fragrance in a Myer promotion.  Some fans even travelled from Perth and Malaysia to come and see Katy, now that’s fan dedication.

When asked how she came about making a perfume, she responded by saying she had worked with a perfume designer using a range of scents that were her favourites but didn\’t want anything too over powering.

She also shared: “you can have all the perfume and all the make-up and all the things in the world, but it doesn\’t change who you are. It\’s what\’s inside that counts.”

She accepted gifts from her fans including a toy koala, flowers, chocolates and tim tams.  Her new favourites she said!

Mel shared what it was like being there: “It was really lovely to see her chat with her fans, especially the young kids. I was pleasantly surprised to see how much of a nice chick she really was. It was such a buzz.”

And then she sits down to sign autographs but not before she flings her shoes off!

The ghd ambassador has been invited to Australian Fashion Week, we’re all holding our breaths hoping she’ll pop in for one of the shows!

Thanks so much Mel for putting your safety helmet on and going into the scrum, visit Mel’s website to check out her portfolio: www.melissahobbs.com

Video of the in-store promotion with Katy:

And in case you missed it, you can read our review on what we thought about Katy’s debut fragrance.

Your Pop Culture Gossip Girl

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Category: Events, Fragrances, Glossy News

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