RAFW 2011: Backstage with Brad Ngata for ‘Wearable’ Hair at Little Joe Woman

| 4 May , 2011 | Reply

High profile models and untouched, raw hair. That’s what the brains behind Little Joe Woman, Gail Elliott and Joe Coffey, visualised for their Spring Summer 2011/12 collection.

Sydney’s favourite hair dresser, Brad Ngata, mastered the unstructured look that fits in perfectly with the clothes in the collection, channeling cool 70s New York boho for an undone, sexy and relaxed ‘it-girl\’ look.

To achieve the look, apply double mousse and work it through the hair. After the strands are saturated with the product, blow dry to get a bounce. You wouldn’t want any flat strands for this one. The hair gets lots of texture with brushed out curls towards the end.

“Before the girls walk the runway, we’ll pull back the hair at the top to accentuate the sex appeal factor. This is a very wearable look. We do it at the salon all the time and it works perfectly with what Little Joe stands for,” says Ngata.

How to achieve the Little Joe look:

  1. Using Brad\’s double-moussing technique – applying mousse, blasting the hair completely dry and repeating – gives the look a raw texture and natural body
  2. Layer L\’Oréal Professionnel Techni.art Full Volume Extra mousse through the roots to ends
  3. Part front section in the middle and blow dry forward
  4. Using hot irons, wrap sections around the barrel and pull through the hair to achieve a soft wave – leave ends out for a natural look
  5. Just before hitting the catwalk, spray a little L\’Oreal Professionnel Play Ball Beach Fizz to add some extra texture and add volume at the crown
  6. Brush through lightly to add a slight frizz and finish with L\’Oréal Professionnel Infinium Lumière Extreme Hold Professional Hairspray 4 to hold

Australia’s favourite model Samantha Harris and special guest star, Yasemin Le Bon, walked the catwalk for the brand.


Related Posts Plugin for WordPress, Blogger...

Tags: , , ,

Category: Beauty

Leave a Reply