Pantene has just announced a new campaign featuring Naomi Watts and Eva Mendes as their new celebrity ambassadors. Beginning in July 2011, both women will appear in all elements of the brand\’s new marketing campaign.Â Naomi will be supporting the Flat to Volume collection and Eva will be supporting the Breakage to Strength collection.
“I am excited to join the Pantene family. I want to let women with fine hair know that achieving beautiful, voluminous hair is possible without damaging your hair or adding extensions,” said Watts. “I am truly blown away by the research and science that goes into making Pantene. No matter what your hair type is, you can find a Pantene product that will give you the result you are looking for.”
Watts continues, “Since I became a mother, the time I have for myself has shrunk dramatically. Also, I have never been able to do my own hair. So I am thrilled with Pantene because the quality of the products helps me get the volume I want with very little effort at all.”
Naomi Watts Video:
“The amount of torture I put my hair through with flat irons, blow dryers and curling irons leaves my hair extremely damaged,” said Mendes. “With Pantene I can use all of these tools and still keep my hair healthy,” she continued. “It\’s amazing to be working with a brand like Pantene that is so honest; there were no tricks on the set of the photo shoot. Each look was natural and never manipulated and my hair looked healthy and beautiful for every shot. Pantene products truly live up to what they promise.”
Eva Mendes Video:
Courtesy of Pantene
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