“I created Heat Rush to bring the feeling of warmth and sensuality to every woman who wears it. It’s feminine and sexy, fresh and beautiful,” describes Beyoncé.
The Scent sparkles with top notes of passion fruit, blood orange and Brazilian cherry.Â The heart of the fragrance embodies Beyoncé\’s ultra-feminine side. A delicate floral bouquet is built upon a carefully blended combination of Yellow Tiger Orchid, Mango Blossom and Orange Hibiscus.Â Subtle and alluring, the unforgettable base engages with hints of teak wood, honey amber and a musk accord that is inspired by the sunsets in Brazil.
“The key to this fragrance is that is it is luminous and vibrant with a dewy delicacy at the same time,” says Perfumer Honorine Blanc of the fragrance house Firmenich. “It captures Beyoncé ‘s bright sensuality; it\’s young, fresh, joyful.”
Beyoncé Heat Rush is presented in a sophisticated and dazzling bright orange flacon. The shapely, feminine base narrows to an elegant gold top with “Heat” emblazoned on its center. The fragrance itself is a golden hue that mimics the brilliant color of the sun.
Beyoncé Heat Rush will be supported by another spectacular visual campaign created by photographer Michael Thompson.
The Collection Eau de toilette 30ml RRP$49, 100ml RRP$89 Gold Shimmering Body Cream 200ml RRP$19 and is available now from MYER, David Jones, The Perfume Connection and selected pharmacies nationally.Â For your nearest stockist call 18008 12 663.
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