First Look: Dannii Minogue for ModelCo’s Fibre Lash Campaign 2011

| 20 May , 2011 | 3 Replies

Dannii Minogue is the international face of ModelCo’s Fibre Lash as reported here and this is our first look at her campaign images, the first ever beauty campaign Dannii has put her name too.

The collaboration was a natural choice for both parties as Dannii has been a die-hard ModelCo fan for six years, falling in love with FIBRE LASH while having it applied professionally for a VIP event. Dannii shares:

“I\’m a self professed beauty junkie and ModelCo has been a favourite for years. Why? Because they have the most innovative products that really work. FIBRE LASH is a must-have in my makeup kit. Lovely super long lashes that are all you – look super perfect and make you flutter! Girls&&.bring back the bat of the eyelid! It is the best flirting you can ever do.”

Shelley Barrett, ModelCo CEO shares why she chose Dannii:

“Dannii was the perfect choice as the Face of FIBRE LASH, she truly encapsulates the ModelCo brand values – a modern woman who is style-savvy yet time-poor, who wants to look & feel her absolute best everyday whilst enjoying a busy lifestyle. Dannii  is the epitome of the ModelCo woman, she is super-glamorous and her love of ModelCo products & A-List style credentials will really give the campaign the X-Factor!” Shelley Barrett, Founder & CEO of ModelCo

Launched exclusively online into Boots a few days ago, it was the biggest first day of pre-ordered products on Boots ever, it was also the best selling product on the day for Boots.

Not surprising that it was popular, we\’ve had the best selling product in Australia for two years now … you can read what I thought about them back in August 2009.

Back in April, Dannii hit the pink carpet with Shelley Barrett, for the London launch at The Hospital Club, check it out here.

Fibre Lash will be available at Boots in-store from June 15th but is available now online at and the campaign will go live in June.  If you want to pick up your own best seller visit

And if you missed my interview with Dannii & Tabitha on Project D, check it out here!

Courtesy of ModelCo

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Category: Ad Campaigns, Glossy News

Comments (3)

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  1. Sassi Sam says:

    Visit ModelCo’s website: or your nearest David Jones.

  2. Rosanna says:

    where can you purchase the product in Australia ?How much?
    Regards Rosanna

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