Justin Bieber will launch his first fragrance “Someday” in the US this June specifically for his teenage fan base.Â Created by Honorine Blanc of Firmenich, the new scent is billed as a “fruity gourmand” formula, meant to appeal to the Beib’s 14 to 18 year-old fan base.
Justin shared with WWD the following about his planned fragrance launch:
“Let\’s be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world,” he said.
Not only is he ‘lingering’ on his female fans in an ‘intimate’ way, the Beibs has the fragrance earmarked for charity, including include two of his favorites: Pencils of Promise, which builds schools, and the Make-A-Wish Foundation.
“Not only am I able to create a fragrance for all my fans,” Bieber continued, “but I am able to give back to charity, which is a huge priority for me. The people at Give Back Brands really get me, and what I represent and care about.”
The fragrance will be offered as an eau de parfum spray ranging in price from $35 for a 1 oz. size to $45 for the 1.7 oz. version to $55 for 3.4 oz. There also will be a 5 oz. hair mist for $20 and a body lotion for $25.
No information about the scent’s notes and it’s sure to go global and sure to be a sell out!
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