Local celebs Laura Dundovic, Sophie Falkiner, Tyler Atkins, Mike Goldman, Conrad Coleby, Bianca Dye, Jessica Moloney, Nacho Pop and ex-politician Kerry Chikarovski have donned Red Undies in a new national campaign to raise awareness about kidney disease, photographed by Benn Jae.
Besides being great fun and a tad saucy, the aim is to help raise some (in)decent exposure for kidney disease.Â With 53 Australians dying every day of Kidney related diseases, the epidemic now affects 1.7 million Aussies.
Red Undies Week wants to create awareness around the impact of this shocking disease.Â The disease can strike any age and by getting a simple urine and blood test through your local GP, you can help prevent this serious issue.
For some of the stars, like Tyler Atkins, an international model and devoted surfer (currently on our screens in the Amazing Race), the cause hits very close to home because he is currently dealing with his own kidney related issue.
“You don\’t need to be over 50 or have diabetes to have damaged kidneys, often it\’s just the luck of the draw,” said Jessica Maloney (former Australia\’s Next Top Model contestant), drawing from her diagnosis of kidney disease, and that of her sister Sarah. “It didn\’t mean much to her at the time but later on it was very serious and meant spending time on dialysis while waiting for a kidney transplant.”
You can get involved by downloading a free iPhone App, available on iTunes or the Red Undies Website (www.redundiesweek.org.au) and submit your own cheeky red undies photos!Â Plus, if you share it with your friends via Facebook or Twitter, you will be eligible to win some exciting prizes â€“ as well as giving your red undies (and Kidney Health Australia) some decent exposure!
Check out the TVC:
And the Behind the Scenes Video:
Kidney Health Australia is a national non-profit organisation whose vision is to â€˜save lives and reduce the need for dialysis\’. All donations of $2 or more are tax deductible.
Courtesy of Kidney Australia
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