English Actress Imogen Poots and French Model Camille Rowe Pourcheresse have been named as the new faces of the ChloÃ© fragrance advertising campaign starting worldwide in September 2011 to be photographed by Inez Van Lamsweerde and Vinoodh Matadin.
The two relatively unknown faces to me take over from Anja Rubik and Clemence Posey; Imogen Poots is one of England\’s top young actresses today. In 2006, she has starred in “V for Vendetta”, a role which brought her international acclaim. She’s also appeared in “28 weeks later” which earned her the nomination for Most Promising Newcomer by the British Independent Film Award, inÂ “Solitary Man” alongside Michael Douglas and Susan Sarandon and this year she will star in “Fright Night.”
“I\’m really proud to participate in this wonderful project, a campaign that allows different types of personalities to be shown”, said Imogen Poots.
Camille Rowe Pourcheresse is a young French model and actress. She was already shot by renowned photographers such as Karl Lagerfeld, Bruce Weber, Paolo Roversi and Jean Baptiste Mondino. Romain Gavras also directed her alongside Vincent Cassel for his film “Our day will come” in 2010.
Camille Rowe Pourcheresse also declares: “I\’m very much honored to have been chosen by ChloÃ© to embody the iconic ChloÃ© fragrance.”“Imogen Poots and Camille Rowe Pourcheresse are the perfect choice to represent the timeless and iconic ChloÃ© fragrance. They both embody the ChloÃ© woman in their own way: Imogen incarnates the natural and youthful side of the ChloÃ© woman while Camille embodies her seductive and modern facet”, said FranÃ§oise Mariez, SVP International European Marketing Licenses, Coty Prestige.
Am looking forward to seeing the campaign.
Courtesy of Coty
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