Remember back in July 2010 I revealed Elyse Taylor as the new face of O’Neill Girls and some behind the scenes imagery from the photoshoot that was shot on location in the Virgin Islands by Kyle Alexander?Â And that she would be producing an exclusive swimwear collection called O’Neill by Elyse Taylor?
Well here are said images from the Spring/Summer 2011 swimwear lookbook but her exclusive swimwear collection won’t be released until 2012.
But O’Neill’s are holding a “One Way Runway” event in Ibiza Spain on June 9th where Taylor and other judges will judge 12 lucky finalists modelling O’Neill’s new technically advanced Superkini, a revolutionary bikini with 200% more grip than a standard bikini. Â To demonstrate the Superkini’s function, finalists must jump off the end of a ‘One-Way Runway,’ situated on a cliff overlooking the ocean.
“After working with Elyse over the past year in the U.S., we couldn’t be more excited to have her on board on a global level,” said Cedar Carter, Director of Marketing for O’Neill Girls. Â “Her signature collection is absolutely beautiful. Â She is a truly talented individual and we can’t wait to see what the next year brings.”
The O’Neill by Elyse Taylor Collection will debut across the United States, Europe and Australia for Spring/Summer 2012 and will consist of styles featuring high-end Italian fabrics, unique patterns, and feminine and vintage inspired details. Hues of grey and peach are prominent across a variety of mix and match styles.
“It has been great working with O’Neill over the past year and I’m honored to have the opportunity to get even more involved with the brand,” said Taylor. Â “Growing up along the coast, the water and the beach were always part of my life, so it’s great to work with an international brand that represents so many of my passions.”
“This will be the very first time I’ve designed, and I’m thrilled to see another side of this industry,” added Taylor. Â “The O’Neill by Elyse Taylor collection is all about simple, classic style: flattering, comfortable and sophisticated.”
Watch Elyse in action:
Last month we also got to see the O’Neill Holiday Lookbook featuring Elyse, check it out here if you missed it.
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