Tiffany Ups the Romance Ante and Introduces True Love, The Website

| 2 June , 2011 | 3 Replies

Tiffany & Co have are all loved up with the introduction of a new website and iPhone app called “What Makes Love True” that is just bursting with all things romantic.

“Tiffany has long been a major presence at engagements and weddings, and now we\’ve built that presence online with love stories and a whole world of romantic possibilities,” said Caroline Naggiar, chief marketing officer of Tiffany & Co.

The website and app are designed as the go-to resource for romantics everywhere. Once besotted, couples see the world anew. Visitors will find a compendium of tips for love-struck couples gleaned from Tiffany\’s 175 years as an expert on the subject. The website explores the fabulous, fabled world of New York, the ultimate city for falling in love and when you look at the map, the little blue boxes are just everywhere, ahhh if only! debuts with noted actor and filmmaker (and husband to my favourite Supermodel Christy Turlington) Edward Burns\’ Will You Marry Me?, a short film he created exclusively for Tiffany. Burns presents a variety of couples who share heartfelt, humorous and surprising episodes from their romantic journeys. He photographed the couples in iconic New York settings and coupled with his unscripted format beautifully captures the couples\’ fond recollections, and incorporates jewelry, photographs or love letters that are symbols of their life together.

There are four components to the website:

1) Love Stories Couples recount magical moments that include a diamond engagement ring or other gift. With personal photographs as a visual diary, the couples tell of a Tiffany silver loving cup that has toasted generations of brides and grooms; falling in love in Paris and returning to New York and a first apartment; and browsing engagement rings, with the favourite later purchased by a nervous future husband for his joyous wife-to-be.

2)   The Art of Romance “Tiffany Tips: When Love Gets Serious” presents advice in a witty style to all who enter here. Tips touch on mutual respect and the art of compromise; how important it is to be oneself, to listen carefully and keep excitement alive. As well as a playlist of classic love songs that will be available for download via iTunes.  Movies set in New York are also listed (and may be purchased from iTunes®). These include much-loved classics such as Sabrina and Breakfast at Tiffany\’s, as well as You\’ve Got Mail and When Harry Met Sally. Film details include Tiffany\’s take on the film\’s romantic themes.

3) Tiffany\’s New York From its famous corner at Fifth Avenue and 57th Street, Tiffany overlooks Midtown Manhattan, Central Park and the Upper East Side. Full coverage is given to the celebrated restaurants (La Grenouille, Daniel) and museums (the Guggenheim and The Metropolitan) located in this gilded neighborhood, as well as destinations in neighborhoods uptown and downtown.

4) Love is Everywhere Here users will add their own sentiments. After placing a heart at the desired point on a map and adding their initials, an overlay allows them to convey a story, send a note or perhaps suggest a favorite rendezvous. These hearts may be shared on Facebook or Twitter (#whatmakeslovetrue).

Watch the Trailer Overview:

The website will be updated regularly with new content from Tiffany and visitors who add their own chapters to this endlessly fascinating and touching human interest story: true love.

Ahhh, there’s nothing like a bit of romance to get you through the day and it’s sure to be popular. And in case you missed it, check out Tiffany & Co’s “True Love Grows” campaign featuring Louise Pederson and Robert Buckley, your heart will flutter, I promise!

Go and get a dose of love and romance from others right now, it’s everywhere you’ve just gotta look for it!

Courtesy of Tiffany & Co

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Category: Lifestyle

Comments (3)

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  1. Sassi Sam says:

    You have to go to the website and click them 🙂 x

  2. Sassi Sam says:

    You have to go to the website and click them 🙂 x

  3. Destiny_heather says:

    But how do you click on other’s hearts to see their initials and stories??

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