First Look: Angelina Jolie for Louis Vuitton\’s ‘Core Values’ Campaign

| 13 June , 2011 | Reply

WWD brings us our first look at Angelina Jolie for Louis Vuitton’s ‘Core Values’ campaign, and photographed by Annie Leibovitz as reported here back in April.

Angelina is seen barefoot, wearing her own clothes, minimal make up matched with her own Louis Vuitton bag that is at least six years old, reclining on a wooden boat lakeside in Cambodia’s Siem Reap Province.  The Lake was discovered when she filmed “Lara Croft: Tomb Raider.”

“People are not used to seeing Angelina in this situation,” said Pietro Beccari, Vuitton\’s executive vice president, unveiling the image exclusively to WWD. “I like the fact that it\’s a real moment. This travel message we give through personal journeys is a fundamental one for the brand.”

Beccari confirms that Angelina donated an undisclosed portion of her fees to a charity and will also include Bono and Sean Connery.  On Wednesday, Vuitton plans to post a teaser on its Web site,, foreshadowing an interview with Jolie that will be posted later in the month. In it, she is expected to discuss how her visit to Cambodia was a life-changing experience, awakening her to the plight of Third World countries. She adopted her eldest son, Maddox, from Cambodia and she and husband Brad Pitt established the Maddox Jolie-Pitt Foundation, which is active in community development and conservation in the country.

“This campaign is about a very special person and a very special journey,” Beccari said.

The campaign looks fantastic but sadly Angelina is a touch overphotoshopped in this image and she doesn’t need to be.

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Category: Ad Campaigns, Glossy News

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