First Look: Heidi Klum, Shine Fragrance Campaign

| 18 June , 2011 | 1 Reply

Heidi Klum has joined the celebrity fragrance bandwagon with the release of her debut fragrance, Shine and WWD brings us our first look at her campaign and bottle design. Heidi shared with WWD:

“There are different moods that, as a fragrance creator, you can travel to,” Heidi told WWD. “But for my first one, I wanted what I felt my staple would be. I wanted it to be sensual and feminine, but still luxurious and expensive-smelling — because I think there are so many perfumes out there that smell cheap and too sweet,” she added.

I was lucky enough to preview this fragrance earlier this week at the Australian Coty Media showings and I am a fan of the scent, it is quite sophisticated and a lovely surprise like Jennifer Aniston’s fragrance was.

The oriental scent will include notes of pear, pink peppercorn, and mandarin at the top; mimosa absolute, sunflower, and lily of the valley at the middle; and Venezuelan tonka bean, vanilla, and musk cosmone at the drydown.

A follow up fragrance, Summer Shine, is also done with packaging in the works and that scent slated for a mid-spring 2012 launch.

The new fragrance will be landing on our shores on October 8th with good price points; recollection 30ml RRP$30, 50ml RRP$59 and 100ml RRP$89 but don’t quote me on that right now, I’ll come back to you.

Your Pop Culture Gossip Girl

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Category: Fragrances, Glossy News

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