First Look: Marloes Horst, International Brand Ambassador for Seafolly

| 27 June , 2011 | 3 Replies

Glamboyant Dutch Model Marloes Horst has been signed as Seafolly\’s first International Ambassador alongside Australian Ambassador Sarah Stephens who I revealed here a couple of weeks ago.

Shot on location on Maldivian Island of Dhuni Kolhu against aqua blue waters and snow white sand, this season we can expect Seafolly to transform the everyday beach girl into a globe trotting herione, from the pin-up bombshell, to utilitary warrior, to neon colour chameleon. [Editor’s Note: I’ve seen the collection and seriously it’s hot!]

In case you don’t know who Marloes is, she’s walked for international luxury powerhouses Prada, Chanel and Mulberry, as well as appearing in the renowned Pirelli calendar, numerous high-fashion editorials including Vogue Russia, Italian Vogue, Vogue China, Vogue Nippon, Vogue Homme, POP, Numero Tokyo and Dazed & Confused just to name a few.

“Seafolly is thrilled to have secured Marloes Horst as the first international face for Seafolly Australia. Marloes is an amazing model and her look fits with our active, beachy and incredibly beautiful Australian aesthetic,” says Seafolly CEO Anthony Halas.

“With Seafolly\’s continual international expansion we feel it\’s a progressive step to have a truly international face to support the current range, which we believe is Seafolly\’s strongest to date”.

Marloes currently resides in New York City, with the US market a key focus for Seafolly this summer alongside France, Canada, Scandinavia and Asia.

Continuing their international expansion Seafolly will be the first international swimwear brand to open a stand-alone store in Singapore; the first outside of Australia, and the first for Asia. The Seafolly Concept Store will open on premiere shopping strip Orchard Road, Wisma Atria.

Check out this teaser clip of Marloes at the Seafolly photoshoot:

Courtesy of Seafolly

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Comments (3)

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  1. Sassi Sam says:

    Hi Jen,
    I think you will find that she’s the first model to represent the brand internationally, they have Sarah Stephens representing the brand locally and Marloes for the international markets.

  2. Jen says:

    She might be the first model from outside Australia to represent the brand but to say she’s the “first international face for Seafolly Australia” really isn’t true! Miranda Kerr, Catherine McNeil, Alyssa Sutherland and Sarah too all had international credentials when they were cast as ambassadors.

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