New: Maybelline Volum\’ Express Falsies Mascara

| 29 June , 2011 | Reply

Sophia Phan

For thick, long and luscious lashes, look no further than Maybelline NY\’s new Volum\’ Express the Falsies Black Drama Mascara. This little fuchsia gem promises to deliver 300% more visible lashes from corner to corner, causing fake lashes all over the world to wither and die.

Thanks to the exclusive Kera-Fibers formula of serine, glutamic acid and ceramide, the carefully selected balance of volumising and moisturing agents with lengthening ingredients deliver immediate and extraordinary dramatic results! If my lashes were muscles, they sure bulked up! But they didn’t bulk up like Emily Didonato’s lashes in the campaign pic!

The Falsies Mascara comes with a curious wand & very curious (insert Harry Potter joke.) It\’s rather light to say the least and can be described as ‘spoon-like\’. The spoon brush is rotated and draws through the lashes and the concave part separates and evenly deposits the same amount of product on each lash. It was rather difficult to get the hang of at first since I\’m so used to the resistance from other mascara wands, but after a few plays, you get the hang of it – just a few zig-zag motions and you\’ll be able to get gorgeous fluttery lashes.

Fragrance free and ophthalmologist tested, Maybelline NY Volum\’ Express  the Falsies Black Drama Mascara will be available in two offerings – Black Drama and Black Drama Waterproof from supermarkets, pharmacies, variety and independent stores from July. RRP $19.25.

This is a mascara I’d buy.


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