Westfield & WHO Magazine Launch Celebrity Giveability Program

| 8 July , 2011 | 1 Reply

In today’s WHO Magazine with a very pregnant Victoria Beckham on the cover we find inside a glossy spread launching the Westfield Bondi Junction & Doncaster Giveability Store, a designer charity store to help children with cerebral palsy.

Major fashion brands and celebrities have pledged to join the program to support children and their families. Confirmed participating designer brands and celebrities include Kylie Minogue, Rose Byrne, Anthony La Paglia, Melissa George, Naomi Watts, Liev Schrieber, Bambi Northwood-Blythe, Harry Kewell, Sami Lukis, Tom Williams, Erin McNaught, Mitchell Johnson, Rachel Taylor, Alex Perry, Fernando Frisoni, Marnie Skillings, Ada Nicodemou, Garance Dore, Charlotte Dawson, Samantha Wills, Sass & Bide, Yeojin Bae, Ksubi, Bettina Liano, Wayne Cooper and Cheyenne Tozzi – just to name a few.

Miranda Otto, ambassador to the Westfield giveability program will play an instrumental role.

“I am delighted to be working together with the Westfield Giveability program to raise awareness of kids with cerebral palsy. It is the most common physical disability in childhood with more than 700 children born with the condition every year. It’s wonderful to see such a variety of entertainment and fashion based individuals pledging their cherished items for the Westfield giveability store,  I encourage all to dig deep and show their support by purchasing one of these treasures available in centre,” says Otto.

The store will be open for two weeks leading into National Cerebral palsy Awareness Week. 100% of the proceeds from all sales will go to the Cerebral Palsy Alliance in NSW and Scope in VIC, which provide vital services to people living with cerebral palsy and their families.

As part of the giveability store initiative, designers and celebrities will work at the store, and exclusive pieces will be sold on online at westfield.com.au which will make it available to all Australians nationally.

Australia\’s top fashion collectors, celebrities, philanthropists, and designers will convene at Westfield Bondi Junction on Tuesday 19 July & Westfield Doncaster on Tuesday 26 July for a star-studded launch of entertainment, fashion and pre-loved luxury shopping.

The giveability store opens its doors at Westfield Bondi Junction from Tuesday 19th July – Sunday 24th July and Westfield Doncaster from Tuesday 26th July – Sunday 31st July. Visit www.westfield.com.au for information.

Who needs to shop for a good cause.

Courtesy of Who Magazine & Westfield

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