True to form, The Purist Company continues to deliver products showcasing the merging of science and nature by taking the partnership to new heights! Men and women with skin disorders everywhere are celebrating the launch of the Pure Therapy range. With silky smooth textures and oatmeal fragrances, the new range enjoys the quality of clinically replenishing powers and the feel of cosmetic elegance.
The launch of the new range, held at the Sydney Botanical Gardens Restaurant last month, reflected the character of the brand and the purist initiatives of The Purist Company. Serving fruit platters, tea/coffee and a hot breakfast, guests were treated to complimentary make over\’s, table pieces of test tubes and baby\’s breath and orange juice served in wine glasses. (Which is of course, is always weirdly exciting). When the scientist involved in the new range took the mic we could not help but be impressed!
Uniquely designed for dry and sensitive skin prone to Eczema, Psoriasis and Dermatitis, the Dermatologist tested body and hair care range is nothing but clean and pure. Free from harsh chemicals, the range refrains from using Parabens, Sulphates, Mineral Oils and DEA and instead employs the use of natural ingredients like Colloidal Oatmeal, which works to moisturise and soothe dry skin. Non-irritating and non-sensitising, consumers finally have an alternative to medically referred skin care treatments! As if that wasn\’t enough, The Purist company have already reduced the prices of their new range so that it is accessible to more consumers in need of a new alternative to medical treatments. Â Here\’s a brief outline of the exciting new products to arrive at pharmacies in July.
Here’s a quick run-down of the range:
Dry Scalp Anti-Dandruff Shampoo (300ml) RRP $19.95:Â Dry, itchy and flaky scalp? Nothing will get rid of it? Not even head and shoulders???Â With Pure Therapy you will experience gentle yet effective cleansing with the anti-dandruff shampoo. Lifts flakes and moisturises damaged scalps.
Extra Gentle Shampoo (60/300ml) RRP $9.95/16.95: If you have sensitive skin on your scalp or a dry scalp condition, this Extra Gentle Shampoo effectively cleanses hair without stripping the scalp of oils and moisture, soothing dry skin without causing irritation and keeping it hydrated Colloidal Oatmeal plays an essential role in restoring hydration of a dry scalp.
Gentle Soap Free Body Cleanser (200ml/ 60ml) RRP WAS $14.95/ $9.95 NOW 11.95/ 7.95: This moisturiser gently cleanses skin without stripping skin of moisture or oils. Soap free and without harsh chemicals it\’s non-irritating with a delicious oatmeal scent!
Intense Nourishing Body Moist 200ml & 60ml, suggested WAS RRP -$17.95 & $.9.95 NOW 14.95/ 7.95: An ultra comforting formula that delivers longer-lasting skin moisture. The secret? Fatty acids and a natural mix of cholesterol! Combined with 2% Colloidal Oatmeal to soothe and moisturise dry skin, it is clinically proven to offer 24 hour moisture protection and tested to be non-sensitising and non-irritating.
Intensive Moisture Repair Gel 15ml, 50ml, RRP â€“ WAS $12.95 & $19.95 NOW 10.95 / 19.75: With a similar formula to the body mist, irritated and itchy skin will experience the soothing and moisturising benefits of collidal oatmeal and the piroctine olamine. Â The improved packing assists in easier navigation to ensure you can use it on the-the-go! (Which means you have no excuse not to use it everyday). Instantly controls the appearance of flaky skin!
Moisture Replenish Conditioner 60ml & 300ml WAS RRP $9.95 & 16.95 NOW 7.95/14.95: Leaves hair soft and easy to manage. Â Formula helps replenish scalp moisture, while the Colloidal Oatmeal helps sooth dry scalps naturally. The Therapure Hydrate Technologyâ„¢ uses a unique blend of natural ingredients to effectively replenish moisture to the scalp. Careful though, hair becomes light weight and a little fly away so you may need a good serum if you\’ve got thin locks!
Body & Hair Restore Mini Kit $49.95: Not sure if you\’re ready to give up on herbal essences yet? Try out the new range and see if its for you with the on the go Body & Hair Restore Mini Kit. A travel friendly size, it encompasses all you need to keep skin soothed and protected against environmental elements that may compromise the skin barrier function. Already love it? Great! Now you can take it on holidays, overnight at the BF\’s or if you\’re just really pedantic, to the beach or gym.
The New Pure Therapy range is available at select Pharmacies from July 25th 2011. For more info, please visit www.purist.com or call 1800 631 283.