The iconic brand has had but one thing missing before they made their mark on today\’s landscape of high fashion- a successful fragrance but now BCBG Max Azaria will change that, the new women’s fragrance is arriving on US counters on August 1st.
“We have been looking for the right partner for a while. When New Wave came around, we thought it was the perfect fit…Our whole goal is to make a lifestyle brand, and (the perfume) fits perfectly into that world.Â Â – Lubov Azria, chief creative officer of the BCBG Max Azria Group and wife of Max Azria. (WWD)
Concocted by Givaudan perfumer Stephen Nilsen, the scent is a soft floral with top notes of wild strawberry, black cherry and kir royale; middle notes of jasmine, muguet, rose and violet, and base notes of musk, orris and creamy sandalwood. The cap on the pale pink faceted bottle is the brand\’s butterfly logo blossoming into a flower.
And if you\’re wearisome about the new fragrance because you weren\’t a fan of the brands 200 release, Azria said they have learned from their mistakes and gone in a new direction. Azria says that the Max Azria customer needs something to make her feel beautiful. Targeting women in their forty\’s balancing work and family life, this perfume is about elegance, fashion, and dressing up for an evening out.
The BCBG Max Azria fragrance, which is joined at retail by a 6.7-oz. shimmering lotion for $25 and 4.5-oz. perfumed body cream for $45.
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