Natalia Vodianova is ‘Green’ for Stella McCartney’s Fall/Winter 2011.12 Campaign

| 27 July , 2011 | 1 Reply

The divinely glamboyant Natalia Vodianova is the ‘green’ for Stella McCartney’s Fall/Winter 2011.12 campaign. Photographed by Mert Alas & Marcus Piggott, in a private Oxfordshire home, in a topiary garden the gorgeously simple campaign captures your attention and is essentially Stella.

WWD reports that Stella is launching a revamped website, a second edition of her iPad app.  Her enhanced e-commerce site offers customers special functions such as a “reserve in store” option that allows customers to set aside an order online and pick it up in the store of their choice. There is also a private in-store shopping service that customers can book online.

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