First Look: Imogen Poots & Camille Rowe Pourcheresse for Chloé Fragrance Campaign

| 31 July , 2011 | 1 Reply

Here’s our first look at the campaign images of Imogen Poots and Camille Rowe Pourcheresse as the new faces of Chloé Fragrance, the news I bought you back in May, as photographed by Inez Van Lamsweerde and Vinoodh Matadin.  The girls replace Anja Rubik and Clemence Posey and there were mixed reactions to the change, Anja in particular has a strong following.

Imogen Poots

“Imogen Poots and Camille Rowe Pourcheresse are the perfect choice to represent the timeless and iconic Chloé fragrance. They both embody the Chloé woman in their own way: Imogen incarnates the natural and youthful side of the Chloé woman while Camille embodies her seductive and modern facet”, said Françoise Mariez, SVP International European Marketing Licenses, Coty Prestige.

Camille Rowe Pourcheresse

Chloé have also released a couple of teaser videos and you can watch it here:

What do you think?

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Category: Ad Campaigns, Fragrances

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