Lara Bingle and ROC Eyewear launched their new collaboration in style last month with much fanfare and here’s her full campaign for ROC Eyewear “Interpretation” Spring/Summer 2011 Collection.
The inspiration for the new Spring/Summer 2011 collection came from Lara and ROC\’s muses and style icons that include; Kate Moss, the Olsen twins, Vanessa paradis and 70\’s style icons that include Debbie Harry, Stevie Nicks and Peggy Lipton.
And Ms Bingle was the clear choice to face the labels spring/summer 2012 collection says Managing director George Wu:
“We were wanting to take a step forward and branch away from what most commercial eyewear brands are doing in Australia at the moment.” “Lara knows how toÂ ROCÂ sun glasses and she really understands the aesthetic of our brand.” “She is definitely someone we want to invest our time with. She is smart, business savvy and has great ideas”.
We also can look forward to a four piece stand-alone collection designed by Lara in collaboration with ROC that will be launched next year.
The collection will be available nationally at Glue stores and online atÂ www.roceywear.com.au.
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