What We Think of Jimmy Choo’s Debut Eau de Parfum

| 2 August , 2011 | 1 Reply

Sophia Phan

Jimmy Choo have ventured into the fragrance department and, oh my, you\’d think they were veterans! Feminine, luxurious, beautiful & the debut fragrance is sensual and soft, perfect for both every day wear and a glamorous night out.

Tamara Mellon, OBE, Founder & Chief Creative Officer of Jimmy Choo, is also the star of the campaign.  As a mother, style icon and businesswoman, her world evokes the essence of the Jimmy Choo brand with its focus on luxury and style.

“I have always loved wearing perfume; it is part of my identity. Now to create a signature fragrance for Jimmy Choo expressing an aura of strength and beauty is my ultimate dream,” says Mellon.

Glamorous in attitude, confident, intelligent and with a sense of fashion and fun, the fragrance is a modern Fruity Chypre with warm, rich, woody depths. It\’s a fragrance inspired by a modern woman – strong, empowered, beautiful, seductive and alluring with a hidden and mysterious sense of confident sexuality.

With luminous green top notes providing an initial burst of refreshing brightness, bringing a sensation of glittering radiance. At the heart, an aura of rich and exotic Tiger Orchid lends a creamy seductiveness as the fragrance evolves. Lingering sensual base notes of sweet toffee meld with Indonesian Patchouli to leave a subtle, sensual memory on the skin.

This fragrance is perfect for night time decadence and fun!

The intriguing fragrance (it really is, I\’ve been sniffing myself continuously whilst writing this) is encased in an exquisite amber bottle inspired by jewel-coloured Venetian Murano glass, evocative of the many jewel crusted Jimmy Choo stilettos.

Jimmy Choo Eau de Parfum comes in two sizes 60mL RRP $99 and 100mL RRP $139 and is available now at MYER, David Jones, The Perfume Connection and selected independents.

Go get your luxury on!


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Category: Fragrances

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