Jodhi Meares, Gail Elliott & Erika Heynatz: Fashion Targets Breast Cancer Australia Campaign 2011

| 3 August , 2011 | Reply

The Australian Fashion Targets Breast Cancer campaign has been released and it’s incredibly glamboyant, featuring Jodhi Meares, Gail Elliott, Erika Heynatz, Annelise Seubert and Zoe Naylor on a specially designed set at Sun Studios in Sydney back in June.  Photographed by Hugh Stewart and styled by Kelvin Harries.

The 2011 campaign will launch a multi-piece black and white fashion collection from Australia\’s leading fashion retailers – Cue, PeepToe, Seafolly, Metalicus, Seduce, Secrets and Cotton On Body with 25% of funds raised from each sale being donated to Fashion Targets Breast Cancer, available from August 1st to December 31st.

And this year FTBC has a fabulous interactive campaign for you to get involved, you can win some great prizes by uploading your own black & white styled outfit to twitter (@FTBCAustralia) and their Facebook page.  Visit the official website for more details.

And check out some of the stats around breast cancer:

You can also check out all the behind the scenes photos at their Facebook Page and the lookbook of what goodies the brands have created this year and make sure you like them and support the cause.

Your Pop Culture Gossip Girl

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Category: Ad Campaigns, Fashion, Glossy News

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