The Australian Fashion Targets Breast Cancer campaign has been released and it’s incredibly glamboyant, featuring Jodhi Meares, Gail Elliott, Erika Heynatz, Annelise Seubert and Zoe Naylor on a specially designed set at Sun Studios in Sydney back in June.Â Photographed by Hugh Stewart and styled by Kelvin Harries.
The 2011 campaign will launch a multi-piece black and white fashion collection from Australia\’s leading fashion retailers – Cue, PeepToe, Seafolly, Metalicus, Seduce, Secrets and Cotton On Body with 25% of funds raised from each sale being donated to Fashion Targets Breast Cancer, available from August 1st to December 31st.
And this year FTBC has a fabulous interactive campaign for you to get involved, you can win some great prizes by uploading your own black & white styled outfit to twitter (@FTBCAustralia) and their Facebook page.Â Visit the official website for more details.
And check out some of the stats around breast cancer:
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