Barneys New York announced today their Holiday 2011 campaign collaboration with Lady Gaga: GAGA’S WORKSHOP. This unique collaboration will see Lady Gaga’s interpretation of the iconic Santa’s Workshop come alive in Barneys’ Madison Avenue flagship store.
“Lady Gaga is a rare cultural phenomenon, not only because of her exceptional talents as a singer, songwriter and performer, but also with regard to her support of equality and individuality and status as a fashion icon,” said Mark Lee, Barneys New York CEO. Â
“Partnering with her in this unprecedented collaborative way to create the largest and most all-encompassing holiday theme that Barneys has ever mounted is a thrill. As a New York City landmark, we wanted to celebrate Lady Gaga as a fellow New Yorker and amazing talent.”
For the first time ever, Barneys will convert the entire fifth floor of its Madison Avenue flagship in New York City into a dedicated space for the holiday initiative, in mid-November GAGA’S WORKSHOP will be brought to life.
The Barneys team has worked closely with Lady Gaga under the creative direction of Nicola Formichetti to design a range of exclusive, limited-edition, small gift items, which will be available for a limited time only at GAGA’S WORKSHOP as well as online at Barneys.com.Â Barneys will also donate 25% of sales from all items featured in GAGA’S WORKSHOP to a charity of Lady Gaga’s choice.
GAGA’S WORKSHOP will go live digitally on a custom-created section of Barneys.com, and will be launched via The Window, Barneys luxury content site.
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