Juicy Couture have released their Fall/Winter 2011 fashion campaign titled “”Couture is Here” photographed in New York City by Inez Van Lamsweerde & Vinoodh Matadin. Featuring Brazilian model Raquel Zimmermann, the imagery has a playful edge that is both flirty and sophisticated, capturing the moment when “that” impossibly cool girl returns home from a fantastic night outâ€”sparkling with mischievousness.
“We really wanted to stand behind the couture in Juicy Couture with this campaign so we played more to our fun, glamorous, unapologetic side. We also wanted to showcase the true evolution of the brand’s most iconic item, the tracksuit, styled with modern, ready-to-wear pieces,” says LeAnn Nealz, President and Chief Creative Officer of Juicy Couture. “It’s a fresh, bold look for usâ€”definitely an exciting time.”
The main spread juxtaposes two images of Zimmermann — one in black and white, clad in a tartan plaid kilt, double breasted blazer and a “Couture is Here” emblazoned tee piled with layers of necklaces; the other in vivid color, featuring a black faux fur “Teddy Bear” jacket and red tricot track pant.
Featuring some of the biggest names in fashion, the campaign was styled by George Cortina, with makeup by Dick Page, hair styling by Eugene Souleiman and set design by Stefan Beckman.
Behind the Scenes video:
Courtesy of Juicy Couture
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