Oscar de la Renta to Launch New Women’s Fragrance, Live in Love

| 22 August , 2011 | Reply

Fashion designer Oscar de la Renta will launch a new women’s fragrance called Live in Love inspired by a tattoo worn by the Director of the company\’s ateliers, Raffaele Llardo!

“I said, ‘My goodness, what a great name. I\’m sure that has been registered by 100,000 people,\’” De la Renta recalled thinking at the time. The designer paused, then asserted, “This is about how you embrace life — you live in love. It\’s not a person, it\’s loving life, it\’s loving the life you live, what you give, what you have received.”

According to WWD, Live in Love, which is set for an October 15th launch in the U.S. and Canada, will be the first new scent to come out of the design house in a decade and the first completely new project to emerge since de la Renta took back ownership of his beauty trademark from L\’Oréal last year.

Live in Love is a green floral co-created by perfumers Jean Marc Chaiilan and Carlos Benaïm under the design direction of Ann Gottlieb. The perfume opens on top notes of ginger orchid, bergamot, hyacinth, green muguet and galbanum. The heart is floral with jasmine Sambac, orange flower and rose. The base is formed with white woods, musk, amber, sandalwood and cedarwood.

The bottle was designed by de la Renta with the eight faceted sides meant to represent the different aspects of a woman\’s life.

Price points range from $58 for a 1-oz. eau de parfum to $78 for a 1.7-oz. version to $98 for the 3.4-oz. size. A 6.8-oz. body lotion is priced $49.

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