First Look: Taylor Swift “Wonderstruck” Fragrance Campaign

| 1 September , 2011 | 1 Reply

Here’s our first look at Taylor Swift’s campaign for her debut fragrance “Wonderstruck” inspired by the song “Enchanted” with the tagline “the beginning of something wonderful.”

We learnt of Taylor’s fragrance news back in July and her campaign image is as gorgeous and girlie as I expected.

Wonderstruck is a gourmand developed by perfumer Olivier Gillotin; notes include freesia, green tea, apple blossom, raspberry, dewberry, Hawaiian blanket, hibiscus, honeysuckle, vanilla, musk, peach and sandalwood.

Taylor Swift Wonderstruck Fragrance will be available in 50 and 100 ml and in matching body products and is expected to hit Aussie counters sometime in November. I have the media preview this month so watch this space.

Your Pop Culture Gossip Girl

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Category: Ad Campaigns, Fragrances, Glossy News

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