Betsey Johnson Launches New Fragrance “TooToo”

| 2 September , 2011 | Reply

Betsey Johnson is releasing a new fragrance “TooToo” that is just so adorable, the bottle wears a tutu, who doesn’t want that on their walk in dresser?

Her latest scent, which she has developed with fragrance licensee Inter Parfums USA LLC and will launch at all 292 of Sephora\’s doors in North America in mid-October, was inspired by her love of dance and the female form. Sharing with WWD Betsey said:

“I started collecting old Schiaparelli perfume bottles years ago, and I have a collection of corsetry perfume bottles, including all of Gaultier\’s,” said Johnson, who started her fashion label in 1978.

And she\’s not shy about what inspired her to create her own scent\’s bottle. “I just had to go there, had to do the most me thing, which is the tutu ballerina, sexy leotardy look with poofy details. That\’s my look, that\’s what I am. It could be my tombstone and that would say it all.”

The scent, concocted with Firmenich, has top notes of juicy passion fruit, sparkling mandarin, pink musk and ginger clear SFE; a heart of mara strawberry leaves, jasmine absolute, tuberose and Bulgarian rose, and a drydown of oud wood, patchouli, black vanilla, sandalwood and sueded woods.

“It\’s not fresh, it\’s not sea breeze or green or unisex or strangely interesting,” she said. “It\’s extremely sexy, playful and edgy.” It\’s also on the heavy side, by design. “I have to wear perfume very heavy, so I get either compliments or ‘ugh!\’”

The bottle, is a woman\’s torso (balanced with a weighted round bottom) with a lightening bolt tattoo over the corseted bodice, with a black sequin-edged pink tulle skirt and a bottom of black fishnets.

“It\’s not the ballerina French tutu, but an American expressive — TooToo.”

The collection includes eaux de parfum in three sizes — 30 ml. for $42, 50 ml. for $62 and 100 ml. for $82 — as well as a 6 oz. body lotion, $28; a 0.3 oz. rollerball, $18, and a $62 gift set which includes a 50 ml. fragrance, a train case and a 6 oz. body lotion.

So adorable …

Your Pop Culture Gossip Girl

Related Posts Plugin for WordPress, Blogger...

Tags: ,

Category: Fragrances

Leave a Reply