Beyonce and Tina Knowles unveil two separate campaigns for their House of Dereon Fall and Holiday 2011 collections.Â The Fall “City Jungle” campaign was photographed in Los Angeles by Tony Duran and features Beyonce sporting the House of Dereon line looking ultra glam with a wild mane of curly hair and vibrant colored makeup.
The Holiday campaign was photographed at the trendy Standard Hotel in New York City. The Global Nomadic themed collection takes cues from the inspiration behind Beyonce’s latest album 4 and depicts her as a modern day nomadic woman of the world.
Creative director and designer Tina Knowles said:
“I am so excited about the upcoming campaigns for House of Dereon. These two incredibly talented photographers have captured such strong images of the collections and Beyonce. I believe each will create a positive emotional reaction from our customers in the UK. We are so excited about the launch of our House of Dereon there and are thrilled to support it with these two powerful campaigns.”
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