It was confirmed overnight that luxury fashion designer Marni, the Milan based luxury fashion company founded by Consuelo and Gianni Castiglioni in 1994, andÂ The EstÃ©e Lauder Companies are entering into beauty with a multi-year licensing agreement under their Aramis and Designer Fragrances Division (ADF).
“Wearing Marni is like wearing a piece of art. It is an expression of individuality. Few designers can make the fashion community smile the way Consuelo does,” says Veronique Gabai-Pinsky, Global Brand President, Aramis and Designer Fragrances. “Marni adds to our overall strategy by building on our European fragrance business in the high end segment. Marni is a luxury brand with a loyal cult like following that appeals globally to a sophisticated, trend-conscious customer.”
Gianni Castiglioni, CEO Marni goes on to say:
“We are delighted to be working with the EstÃ©e Lauder Companies, a world leader in fragrance, cosmetics and skin care, to expand our business.Â They are one of the best when it comes to creating and marketing fragrances. We look forward to collaborating with them and to expressing Marni in a new creative platform.”
The first product introduction will be unveiled in Fall of 2012, fingers crossed it will arrive on our Shores.
And in other fragrance news, the story is Coty and Madonna are finally ‘tying the knot’ … will keep you posted.
Courtesy of Estee Lauder
Your Pop Culture Gossip Girl
Sites That Link to this Post
- POPBITES for Today - Fashion | Popbee | 15 September , 2011