On Counter: Jo Malone’s New Fragrance Wild Bluebell

| 19 September , 2011 | Reply

Jo Malone\’s new fragrance Wild Bluebell is a stunner. Soft, sweet and whimsical, it\’s perfect for a flirty day or evening out.

Fresh bluebell and clove form the top notes of this light floral fragrance. Lily of the valley, eglantine and jasmine are found at the heart, with white amber and musk at the base of the scent; pretty much a lot of my favourite scents (explains why I can\’t stop spraying it!).

Jo Malone’s Bluebell fragrance is the second fragrance to use Bluebell flowers, the best well-known bluebell fragrance is Penhaligon launched back in 1978.

The English bluebell captures the spirit of springtime, creating vibrant carpets across British woodlands. Sadly the native English bluebell is under threat and it is vital that it is cherished and protected. To help England stay carpeted with bluebells Jo Malone London has made a donation to the Woodland Trust, the UK’s leading woodland conservation charity.

Jo MaloneBluebell‘ Fragrance ad campaign features Iekeliene Stange and was photographed by Tim Walker, touting a new direction for the fragrance brand who usually go for still-life lifestyle shots of their products.

The new Wild Bluebell range is available in the following:

  • Wild Bluebell Cologne 30ml RRP $90
  • Wild Bluebell Cologne 100ml RRP $170
  • Wild Bluebell Body & Hand Wash 250ml RRP $85
  • Wild Bluebell Body Creme 175ml RRP $130
  • Wild Bluebell Home Candle 200g RRP $105

The Wild Bluebell range is available now from your nearest Jo Malone Counter nationally, visit the Jo Malone website for more details and your nearest stockist.

Wild Bluebell will have you twirling on the Heath!

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Category: Fragrances

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