Rashida Jones’ “Crazy Hair” Launches the Dove “Make Friends with Your Hair” Campaign

| 20 September , 2011 | Reply

Rashida Jones launches the Dove® “Make Friends with Your Hair” campaign with crazy big hair today.  The campaign invites American women to share their most unpredictable hair stories to help them end their frustration with unmanageable hair that has a mind of its own.

Rashida aims to address the issue and dramatize the humorous, yet real, relatable struggles that women face with their hair in a series of fun ads to inspire women to participate in the campaign.

“When I\’m on the set or just on the go, like most women, I have dealt with the frustration of dry, rough and frizzy hair that seems impossible to manage,” said Jones. “But by sharing our experiences, women can learn from one another and find simple ways to take control of their tricky hair issues.”

Dove® and Rashida are inviting women across America to make friends with their hair as two in three women (67%) describe their dry, unpredictable hair as having “a mind of its own.” Enter creating a video sharing your funny hair stories. Three finalists will win a VIP trip to New York and a hair transformation by Townsend. They will be voted upon and the favorite finalist will star in a Dove® Hair TV ad.

Opened from September 19th until October 20th, you can get involved via:

  • Facebook.com/Dove: Fans can interact with one another, ask questions and view how-to hair videos with Dove® Celebrity Stylist Mark Townsend.
  • Twitter (@Dove): Dove® followers can interact with Dove® Hair Care and join a #DoveHairCare “Twitter Party,” where they can discuss their hair struggles and win Dove® Hair Careâ„¢ products and other prizes.
  • DoveHair.com/Friends: Everyone can view humorous videos and TV ads depicting women\’s bad hair experiences, featuring Rashida Jones.

The Dove® Nourishing Oil Care collection with Weightless Nutri-Oils – a unique blend of natural almond, coconut and mineral oils – takes care of dry, rough and frizzy hair. When used as a system – along with the shampoo, conditioner and leave-in smoothing cream – it smoothes up to 100 percent of roughness and frizz for soft and shiny hair.

Listen to Rashida Jones Talk All Things Dove in this Behind the Scenes Video:

For more information and to view the rules for “Make Friends with Your Hair,” visit www.DoveHair.com/Friends.

Sounds fun girls!

Courtesy of Dove

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