Tommy Hilfiger is launching two new fragrances EAU DE PREP distributed through the Aramis and Designer Fragrances division of the EstÃ©e Lauder Cos. Inc.Â Inspired by his spring-summer 2011 Prep World collection, which celebrates all of the iterations of the preppy lifestyle worldwide. The new fragrances are called Eau de Prep Tommy and Eau de Prep Tommy Girl, in reference to his original fragrances.
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“Preppy in New York is interpreted differently than preppy in London or Milan or Los Angeles,” said the designer, who showcased the collection in pop-up shops around the globe from April through August of this year. “And that same concept can be applied to fragrance. With any project, you want to evolve. Eau de Prep Tommy Girl expresses a different facet of the classic American Tommy Girl, while Eau de Prep Tommy expresses a different facet of the Tommy customer.”
The campaign is very Tommy and stars Max Motta, Danny Schwarz, Andre Douglas, Jacquelyn Jablonski and Sam Way as photographed by Craig McDean.
The women\’s scent has top notes of Bosc pear, pink pepper and green apple; a heart of white rose, violet leaf and hawthorn, and a drydown of sandalwood, patchouli and musk. And the men\’s scent has top notes of ruby red grapefruit and clary sage, a heart of geranium, tonic accord, lavender and juniper, and a drydown of amber, oakmoss and suede.
I know these fragrances are hitting our shores sometime next year, will keep you posted when they are here but the US and Europe will see them on counters from October.
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