Last nightÂ (September 22nd) I had the pleasure of interviewing the divinely glamboyant Megan Gale at the launch of her Isola (means Island in Italian) Spring/Summer 2011 Swimwear Collection at David Jones.
Megan held a fashion show on Level 3 showing off hew new SS2011 collection with the new face of her brand Ilona Novacek. Although Isola is Megan’s brand, her focus is not ‘the face’ but the business side, hence the introduction of the beautiful Ilona.
Megan’s collection is about what customers want with a key focus on customers in their 30’s and 40’s.Â You can see that she has really listened to her customers with the designs she has produced; creating swimsuits that flatter and ‘hide’ our ‘problem’ areas allowing us to feel as comfortable but are still fashion forward.Â But that doesn’t mean her swimsuits aren’t sexy, there with some skimpy designs in the range as well.Â And she knows her swimsuit ‘stuff,’ I was incredibly impressed by her technical knowledge.
This year Megan brings back the floral (in my interview with her below, she says florals are a mainstay print in swimwear) and introduces leopard print.Â This collection was primarily inspired by the the retro trends coming through this season with a beautiful vintage floral that she carried through in some retro silhouettes like high waisted paints and corseted inspired styles. She also draws inspiration from idyllic holiday destinations and have named some of her stories after exotic locations such as Catalina, Sugar Beach and Bahamas.
Ed’s Note: I love how Megan focuses on the aspirational side of life rather than it being about ‘going to the beach.’
This season Megan has adopted the key trend of high waisted pants, which may not appeal to everyone but it is important to cater towards the type of customer that is wanting those trend driven pieces. And Megan’s favourite piece this season is the leopard print high waist and she shared that it took her a long time to get the leopard print right for that story range, as she succinctly said “leopard prints can look tacky if you don’t get it right.”
Megan continued her Resort Wear range (it proved to be popular last season) and I really really want the one that Ilona wore last night (above). Megan also introduced a great new beach bag (below) which together, will take you from the beach to the bar in style!
Watch my interview with Megan:
Such a divine second collection from Megan, I think you will find you will love it just as much as me when you see it in-store! There is definitely something for everyone.
The Megan Gale Isola 2011 Spring/Summer Collection is available exclusively in David Jones around the country, you can visit her website for more information: www.isola.com.
Photos courtesy of David Petranker
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