EstÃ©e Lauder launched their Breast Cancer Awareness (BCA) Campaign built around the concept of “Together. Connect. Communicate. Conquer. For A Future Free Of Breast Cancer,” a compelling call-to-action that emphasises the power of millions joining together, with one voice, to communicate the life-saving message about the importance of breast health and early detection.
The campaign was shot by world-renowned photographer Michael Thompson and conceived for the second year by James Gager, Senior Vice President, Group Creative Director of MAC, La Mer, Jo Malone Worldwide.
Evelyn H. Lauder, Senior Corporate Vice President of The EstÃ©e Lauder Companies and founder of The Breast Cancer Awareness Campaign, shared:
“I’m thrilled to kick-off our 2011 BCA Campaign with several first-ever initiatives, bringing millions together with the single-minded goal of spreading the life-saving awareness message about the importance of breast health and early detection the world over.
“The mission of each of our initiatives is to reach new women and men, and to unify us all to eradicate this disease. Let’s join together. As one we are stronger and have the ability to reach this goal once and for all.”
Since 1992, The BCA Campaign has distributed close to 115 million Pink Ribbons and millions of informational brochures worldwide. For more details on the 2011 BCA Campaign, visit www.bcacampaign.com and www.facebook.com/BCACampaign.
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