First Look at Grazia Magazine & Target’s “Hot Options” Fashion Collaboration Lookbook

| 20 October , 2011 | Reply

Here’s your first look at Grazia Magazine and Target’s “Hot Options” Limited Edition Capsule Collection Lookbook.  Revealed this week in Grazia Magazine featuring Seafolly Ambassador Sarah Stephens, the new capsule collection is dropping into select Target stores this week.

The capsule collection features 12 spring/summer pieces, to be sold through 71 Target stores nationally, with an additional seven new summer designs released in early December.  All pieces have been co-designed by Grazia\’s editor Kellie Hush and fashion director Thelma McQuillan, together with Target\’s merchandise and design teams, with product to retail from $49.

Items in the range includes maxi and short dresses, a jacket, pants, a maxi skirt, and several oversized tops in fabrics such as georgette, chiffon and crepe. Key colours include coral, deep blue, and fuchsia teamed back, as well as plain black, with multi-print designs, stripes, and leopard print.

Hush said the collection would provide another fashion option for consumers and was suited to satisfy market demand for quality product at a reasonable price point.

“We are absolutely thrilled to be partnering with Target on this exciting project,” she said.

“We know from talking to our readers that they love to be on trend but often price point is the deciding factor. Now they have an amazing collection to buy up, that won\’t break the bank balance.” (via)

The Grazia Hot Options Collection will be available in these Target stores:

ACT: Belconnen, Canberra Civic and Tuggeranong. NSW: Ballina, Bondi, Broadway, Castle Hill, Chatswood, Coffs Harbour, Erina, Glendale, Kotara, Leichardt, Liverpool, Miranda, Penrith, Rouse Hill, Shellharbour, Tuggerah and Warringah Mall. NT: Palmerston. QLD: Brisbane CBD, Brookside, Bundaberg, Cairns Central, Capalaba, Carindale, Castletown (Townsville), Chermside, Helensvale, Hervey Bay, Indooroopilly, Ipswich, Mackay, Maroochydore, Mount Ommaney, North Lakes, Pacific Fair (Broadbeach), Robina, Rockhampton, Springwood, The Willows, Toombul and Toowoomba. SA: Centrepoint, Edwardstown, Fulham Gardens, Marion and Tea Tree Plaza. TAS: Launceston. VIC: Camberwell, Chadstone, Chapel St (Urban by Target), Frankston, Highpoint City, Hoppers Crossing, Knox City, Melbourne City, Shepparton and Southland. WA: Bull Creek, Bunbury, Carousel, Fremantle, Innaloo, Joondalup, Meadow Springs, Midland, Morley, Perth, Rockingham and Whitford City. (via)

There’s been lots of talk about this collaboration, but why can’t a fashion magazine collaborate with a brand? If anyone knows about fashion, they most certainly do.

What do you think?

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