Nine West Steps Into the Fragrance Market with “Love Fury”

| 24 October , 2011 | Reply

Nine West is releasing their first fragrance “Love Fury” reports WWD. The debut fragrance will ties back to the heritage of the Nine West brand the Love Fury launch will include a specially designed Love Fury-branded pump, a pointed-toe platform style available in black satin and an array of other colors and fabrications and will retail for US$89.

Says Stacy Lastrina, chief marketing officer of Nine West, “Love Fury is our first collaboration with, and signature fragrance from, Nine West,” stated Jean Madar, chairman and chief executive officer of Inter Parfums Inc., which is manufacturing and distributing the fragrance. “Love Fury is for the woman who loves the privileges of being a woman — from wearing high-heeled pumps to using fragrance\’s power to seduce. The Love Fury woman is sexy and passionate, but above all, once noticed, she is not easily forgotten.”

The scent, concocted with Firmenich, has top notes of Rose Bud FirNat, mimosa petals absolute, juicy mandarin and red berries pulp; a heart of Tiare Tahiti NaturePrint, Jasmine Samback FirAbs and sandalwood, and a drydown of orris flower, sensual musk, precious wood and addictive amber.  The bottle is also a play on the shoe theme, featuring what looks like a black lacquered stiletto heel running through the center of the square glass bottle.

The collection includes eaux de parfum in three sizes — a 0.3-oz. rollerball for $18, a 1.7-oz. bottle for $45 and a 3.4-oz. bottle for $55. A 6-oz. body lotion, $18, will also be sold.  It will be available from mid-January sold through Macy’s retail stores and online store as well as in Nine West Stores in the US and internationally.

I am waiting on confirmation when or if  the fragrance will arrive on Aussie shores.

Your Pop Culture Gossip Girl



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Category: Fragrances

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