It was announced last week that Roberto Cavalli will be releasing a new signature feminine fragrance in February 2012. The announcement took place at the Cavalli private villa in Florence, at a press conference attended by Roberta and Eva Cavalli, Coty Prestige President Michele Scannavini, and the face of the fragrance Elisa Sednaoui and this is our first look at her campaign image as photographed by Steven Klein.
The new floral-amber scent was composed by perfumer Louise Turner of Givaudan who selected orange blossom as its key note for its femininity, sensuality and extravagance making it very Italian, alongside notes of Tonka bean, pink peppercorn, vanilla absolute and benzoin are also notes in the fragrance.Â The bottle is a curved glass bottle, topped with a tiara-shaped cap formed by Roberto Cavalli\’s golden seal. The neck is adorned with a tiger-print band and the box sports a tiger-print base, beneath a turquoise “hip-belt” style ribbon.
The Cavalli’s are excited about the new scent with Eva Cavalli saying:
“This is so emotional for us, and I want to thank Michele and the Coty team for everything they have done. It\’s been hard work, but also a lot of fun&We are very proud of this fragrance.”
And as a nod to Roberto Cavalli’s love of animal print we can expect to see a Tiger make an appearance in the campaign with Eva describing Sednaoui as the perfect embodiment of the Cavalli woman:
“She is beautiful, with a stunning body and hypnotic eyes,” she explained. “The Cavalli woman is strong, sensual and secure, knows exactly what she wants and can get it immediately.
“There is something feline inside all of us; every woman wants to be a bit of a tiger, a little wild. That\’s one of the reasons why Roberto loves animal print so much.”
Meow, no word on when the fragrance will land on our shores but I have asked and will continue to follow up!
Your Pop Culture Gossip Girl
Category: Ad Campaigns