Full Armani Exchange Holiday 2011 Unplugged Campaign With Aussie Model Victoria Lee Gets Digital

| 26 October , 2011 | Reply

Here’s the full Armani Exchange Holiday 2011 Unplugged Campaign featuring our very own Victoria Lee who I previewed yesterday, starring alongside Sara Sampaio, Marlon Teixeira and Francisco Lachowski.  Photographed by Matthew Scrivens and styled by Kate Lanphear the new campaign incorporates Armani’s new ‘digital’ direction from their newly launched A|X VIDEOMIX website: www.axvideomix.com.

The fun interactive site puts you in the director\’s chair where you can be a part of the world of Armani Exchange by creating your own CUSTOM music video fashion show featuring the A|X 20th Anniversary Collection and starring models Alessandra Ambrosio, Marlon Teixeira, Francisco Lachowski, Milou Sluis, and more!

The A|X Videopad app for iPhone and iPad is the finale to their year-long celebration of the 20th anniversary of A|X, and can be shared through Facebook and Twitter and includes a link to the A|X online store for shopping.

There’s heaps of fun stuff to do on the site and you can create an image like this of Alessandra Ambrosio by choosing your own backgrounds and lookbook image (below) and of course add your own music, etc.  You can download the apps from here.

You can visit the Armani Exchange website too for behind the scenes videos and downloads.

Your Pop Culture Gossip Girl

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Category: Ad Campaigns, Fashion

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