London Fog have announced that X-Factor Judge Nicole Scherzinger is the new face of their campaign for the Holiday and Spring 2012 seasons sharing the news on her facebook page saying: “I love trenchcoats and London Fog coats are timeless.”
Nicole replaces Mad Men actress Christina Hendricks with the brand sharing with WWD the following on the news:
“Christina Hendricks was fantastic for us, but she was more classic and tailored. Nicole is a little more modern and contemporary. She has a really fierce sense of style,” said Dari Marder, chief marketing officer at Iconix Brand Group, which owns London Fog. “With â€˜X Factor,\’ this is her moment and it brings the brand to the forefront of the consumer\’s mind.”
NOW UPDATED: London Fog are going to release more photos on their facebook page the above was a teaser they released yesterday!
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- Nicole Scherzinger is the new face of London Fog! | My Fashion Life | 26 October , 2011