Nicole Scherzinger is the New Face of London Fog for Holiday & Spring 2012 Campaigns
London Fog have announced that X-Factor Judge Nicole Scherzinger is the new face of their campaign for the Holiday and Spring 2012 seasons sharing the news on her facebook page saying: “I love trenchcoats and London Fog coats are timeless.”
Nicole replaces Mad Men actress Christina Hendricks with the brand sharing with WWD the following on the news:
“Christina Hendricks was fantastic for us, but she was more classic and tailored. Nicole is a little more modern and contemporary. She has a really fierce sense of style,” said Dari Marder, chief marketing officer at Iconix Brand Group, which owns London Fog. “With ‘X Factor,\’ this is her moment and it brings the brand to the forefront of the consumer\’s mind.”
NOW UPDATED: London Fog are going to release more photos on their facebook page the above was a teaser they released yesterday!
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