Jimmy Choo\’s much-anticipated Icons Capsule Shoe Collection has been revealed and is ready to be snapped up by Shoe Lovers around the globe! Inspired by designs from the label\’s archive, and celebrating their 15th Anniversary every shoe sold 10% of net sales will go towards the Jimmy Choo Foundation, which supports a number of women\’s charities. The Icons campaign also features Nan Goldin.
A dinner was held last week to celebrate the new collection with Tamara Mellon also launching The Jimmy Choo Foundation.Â The The Jimmy Choo Foundation will tackle some of the greatest issues affecting women globally: sex trafficking and forced prostitution, gender-based violence, maternal health, gender discrimination and equal pay for women.
With 13 iconic styles to the collection you can channel: Marlene, Rita, Lauren, Greta, Tippi, Faye, Brigitte, Shirley, Raquel, Anita and Ava (Marlene & Greta are offered in two colours ea).
A 15th Anniversary Coffee Table book will also be released early next year, inside they will include photos, sketches and behind-the-scenes shots of the brand\’s 15 most memorable styles.
Listen to Tamara Mellon talking about the new collection:
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