On Counter: “Freak” … The Debut Fragrance from Illamasqua

| 2 November , 2011 | Reply

Freak is the debut concoction from cult make up brand Illamasqua. Dangerously exotic and fabulously brilliant, the provocative fragrance and attention grabbing campaign is definitely for those fearless of the night.

Illamasqua is undoubtedly the most vibrant and fastest growing British make-up brand of this generation. When creating all the elements of this fragrance, from the scent to the bottle, the packaging to the image, the prime focus has been to deliver a groundbreaking concept that delivers an irresistible assault on the senses, whether you have heard of the Illamasqua brand or not. Freak by Illamasqua has succeeded on every point of that intention. Illamasqua make-up captures the essence of night-time transformations, unleashing your alter ego and celebrating self-expression. We have now managed, with great care, to distil that attitude into a fragrance and bottle it. It\’s time to dress up and howl at the moon. Get your Freak on!” — Joseph Corre, Illamasqua Joint MD

Rich opening notes of Black Davana, Opium Flower and Belladonna cast a magical spell of desire. Middle notes of Poison Hemlock, Datura and Queen of the Night blossom and base notes of Aromas of Frankincense, Oud and Myrrh, mesmerise and bewitch the senses.

To accompany the launch of Freak, Illamasqua have also created a capsule collection of three limited edition products, whose shades reflect the rare blooms that make up this most exotic of scents. These include Nail Varnish in Hemlock (pale opal green iridescent), the nocturnal heart of Pure Pigment in Queen of the Night (blackened plum), and a sensual Sheer Lipgloss in Datura (neutral mauve). We just love the bottle with the snail on top, who’d have though a snail could look cute!

Freak (75mL for $149) is available now exclusively at MYER Sydney, Melbourne City, Brisbane City, Chadstone, Robina and Bondi and at www.myer.com.au.

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Category: Fragrances

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