First Look: Emily Blunt’s Yves Saint Laurent “Opium” Campaign

| 3 November , 2011 | 3 Replies

Finally, here’s our first look at Emily Blunt for Yves Saint Laurent’s “Opium” Fragrance campaign as photographed by Patrick Demarchelier and the accompanying TV campaign shot by Romain Gavras.  We have been teased since September that Emily was the new face of the fragrance including this behind the scenes video and behind the scenes image.

“I am very honoured to have been chosen to be the face of OPIUM by Yves Saint Laurent. I have huge admiration for the House of Yves Saint Laurent and feel that this House has always truly understood the expression of elegance – its mystique and its indescribable power.

“It is a really exciting experience to embody this legendary fragrance, which has stood the test of time without its allure ever being diminished. Being a part of this new campaign and being able to tell the story of this very evocative fragrance is a real thrill.” – Emily Blunt

So what do you think?

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Category: Ad Campaigns, Glossy News

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