First Look: Katy Perry’s New “Meow” Fragrance

| 4 November , 2011 | Reply

I’ve been busting to see the new fragrance from Katy Perry and WWD gives us our first look at her second fragrance “Meow” and Oh my it’s adorable and a perfect match to her debut fragrance “Purr.”  Katy says “Meow” is her sister fragrance to Purr with Purr being a little bit more floral, and Meow is a little bit more sweet inspired by the confectionery world of her California Dreams tour.

Meow, created with Givaudan, has top notes of tangerine, pear, gardenia and jasmine; a heart of honeysuckle, lily of the valley and orange blossom, and a drydown of vanilla, musk, amber and sandalwood and will come in two sizes — 1.7 oz. for $45 and 3.4 oz. for $65.

Katy\’s love of Depression-era milk glass inspired the scent\’s bottle, and is crafted of opaque pale-pink glass with jeweled eyes and metallic accents.

“Vintage milk glass that you find at flea markets always looks so great with light hitting it,” she said.

And there’ll be no ad campaign this time, Katy shared:

“It\’s really a stunning bottle and doesn\’t need bells and whistles, or too much sparkle around it,” said Perry. “I\’ll be doing some events around it — some pop-up things, probably in December. Those get pretty wild. I don\’t get beat up like Justin Bieber, but I do get some screams.”

We won’t be seeing this fragrance on our counters until sometime in 2012, I’ll confirm counter date as soon as I know.

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Category: Fragrances, Glossy News

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