Madonna is finally releasing a fragrance through Coty Prestige. The debut fragrance, Truth or Dare by Madonna, will debut exclusively at Macy\’s in April 2012 in the United States, with global distribution beginning in May. The fragrance will launch in Australia in the first quarter 2012.
Madonna shared: “I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me but that other people could relate to as well. Something honest, and yet daring, hence the name Truth or Dare.”
Madonna will be featured in a global print, television, and online marketing campaign produced in collaboration with Fabien Baron of Baron & Baron who she has worked with on many projects including “Sex,” her renowned 1992 pictorial essay on sexuality.
“Madonna is an artistic phenomenon whose vision has helped define the cultural zeitgeist for nearly three decades. Her fans around the world have an unparalleled devotion and will be eager to experience a unique, and more personal, materialization of her talent,” Michele Scannavini, President, Coty Prestige said.
Truth or Dare by Madonna will be a signature floral fragrance. Its unique blend of narcotic florals, balanced with addictive woods and vanilla, creates a scent that is timeless, yet contemporary, simultaneously dark and light. The bottle plays up the Truth or Dare duality â€“ a classic and sophisticated shape, with modern and edgy detailing.
The scent will be available in a 75ml EDP, 50ml EDP, 30ml EDP, Body Lotion, and Shower Gel.
Are you looking forward to smelling Madonna up close and personal?
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