A delightful explosion of fruits and a dash of wood, Viva La Juicy (Woody Oriental, fresh, gourmand) is like summer in a bottle, making it a great fragrance for this season.Â The Limited Edition Parfum showcases the fun, flirty, irreverent side of Juicy Couture, while presenting the brand\’s first-ever parfum which is one of the top 10 prestige fragrances in the US.
The bottle is gilded and distressed to vintage perfection with a three-step proprietary metallization process, used for the first time on fragrance bottles; it looks so cool!Â Â The fragrance itself is made from a mix of mandarin orange, wild berries, honeysuckle, gardenia and creamy amber notes; playful, right?
The campaign features the divine Sasha Pivovarova as photographed by Inez & Vinoodh which I revealed back in July.Â I also posted the launch event we had in Sydney, it was a very sexy affair and I recommend you visit the story if you haven’t already seen it!
Available in 100mL for $165, the Limited Edition Viva La Juicy is available now nationally at MYER, David Jones and The Perfume Connection.
Get your Juicy on!
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