Zooey Deschanel Goes from Day To Night with Rimmel’s New Glam Eyes Mascara

| 25 November , 2011 | 2 Replies

Rimmel London have released their newest mascara Glam\’Eyes Day2Night Mascara with the adorable Zooey Deschanel as the eyes of the campaign!  The new mascara apparently gives you two dramatically different looks (I haven’t been sent one but I loved the campaign pic) with a single brush through a magical double cap.

For day you choose the top cap for Length which will give you defined ultra-long looking lashes and for night you choose the volume cap and plump your lashes up to 15 times their normal thickness – wowsers that’s a lot of plumping – and lasts up to 16 hours with no smudging or flaking!

How do they do it? Through a dual wiper mechanism in the the lid with a formula boasting patented technology, it features natural waxes and advanced polymers for structure and elasticity, plus the new 3D Aqua-Actif gel system for a soft, cushiony texture that maximizes the volumizing benefits.

Choose from three shades – Black, Brown-Black and Extreme Black – with an RRP$16.95 and is available now from David Jones, Coles Big W, K Mart, Target, Priceline and selected pharmacies nationally.

Have you given it a whirl?  Does it do all that it promises?

Your Pop Culture Gossip Girl

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Category: Ad Campaigns, Beauty, Glossy News

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