Essence Cosmetics, Europe’s favourite cosmetic brand, has arrived onto Australian shores exclusively through Target stores nationally and you are going to fall in love with this brand!Â Essence is the number one cosmetics band in Germany (founded in 2001), is available in over 40 countries and is the leader in unit market share in nine countries!
“In only a short period of time, Essence has become a major player in across Europe and the United States,” says Gillian Franklin, Managing Director of The Heat Group distributors of Essence Cosmetics. “The cosmetics are exceptional quality at great prices and we\’re sure this success will be replicated in Australia.”
The brand is all about on-trend quality colour cosmetics and is very quick to market with their on-trend collections with new collections out each month.Â It is fun, good quality and so not expensive, instead of just trialling one colour, you can trial all your favourites and it won’t matter if you don’t like something!
All products are made in Europe and offer excellent coverage, vibrant pigments, and super smooth textures that are easy to apply and blend beautifully with prices starting at A$2.95 and going up to only A$5.95. Yep, can you believe it???
So what is different about Essence? It’s just good quality and bang on-trend for such a good price!
Essence is supported by its face â€“ Cosma â€“ the brands poster woman (you might think the branding is for young girls, that is their key target audience – 12-25) but I can guarantee you women of all ages love this collection with international markets reporting women of all ages purchasing the products.
Essence is available in Target stores nationally now and go and join them on facebook!
Quick run and play, you are going to step outside your beauty play comfort zone because it’s just so cheap to do so!
Your Pop Culture Gossip Girl