Continuing with their partnership with the Australian Red Cross to raise funds to help the most vulnerable people across Australia, Scandinavian Luxury Lifestyle brand, Georg Jensen and Red Cross have collaborated once again to create a limited edition HEART bracelet for Red Cross that will be available in all Georg Jensen and participating David Jones stores on 1 December 2011.
Anne Sullivan CEO Georg Jensen Australia says:
“The work that Red Cross does is vital to the community and we are proud to continue to make a difference by raising money for humanitarian projects”.
“Last year we launched the partnership with a limited edition DAISY bracelet and our customers generously rose to the challenge. We have no doubt that they will continue to support Red Cross this Christmas with our new Red Cross HEART bracelet.”
Last year, Georg Jensen Australia\’s launch of the DAISY bracelet for Australian Red Cross marked the beginning of what was to become a global partnership with stores across Europe and Asia following suit. In addition to donating the proceeds from the HEART bracelet, Georg Jensen stores will be encouraging customers to dig deep and â€˜round up\’ their purchases this December and January with all proceeds being donated directly to Red Cross.
Proceeds raised will provide funding to a wide range of vital community services such as a daily phone call to an isolated elderly individual to provide friendship, support and make sure they are OK or to help save children\’s lives internationally by bringing clean, safe water for drinking, cooking and washing to remote communities.
The new Red Cross HEART bracelet will retail for A$150 and Georg Jensen will donate $50 for every bracelet sold to Australian Red Cross. For your nearest store call 1800 JENSEN or visit their website and don’t forget to visit the Red Cross Australia website to see how else you can help those in need this Christmas.
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