Check out Nicole Trunfio & the Rest of the L’Oreal Melbourne Fashion Festival Campaign Ambassadors’ Portraits

| 2 December , 2011 | Reply

As reported earlier today, the launch of the 2012 L’Oreal Melbourne Fashion Festival occurred last night in North Melbourne where it was announced that there wouldn’t be ‘one face’ but several for the campaign and here’s the official images of the 2012 Brand Ambassadors starring; Nicole Trunfio Andrew, Myf Shephard, Lauren, Vincent, Micah, Sharon, Alexandra Agoston and Andy (DJ/Producer) with Megan Gale as the “Official Ambassador.”

Graeme Lewsey, Chief Executive Officer of LMFF says about the new style of brand ambassador line up:

“Consumers are the new fashion authority. This dynamic campaign is level headed, tactile and does not pull on celebrity endorsement alone. It puts everyday consumers in the heart and soul of this campaign which is geared to profile our talented designers and support our diverse retail environment. It’s your Festival and it’s for everyone to enjoy’.

The 2012 festival promises the return of the L’Oreal Paris Runways with seven shows hosted at Central Pier. You’ll enjoy the Paris Powder Room, the national Designer Award, the National graduate Showcase and all-new VIP Bar and International Media Centre. The Business Events Series makes a welcome return whilst the festival will introduce runway to retail with the ability to shop both online and via mobile, this ability to ‘Shop the Runway’ platform will enable customers to access imagery, video and stockist information after the show whilst sharing their favourite looks across social media.

Don’t they all look fantastic?  It’s a great campaign and it’s good to see them embracing the audience that this festival targets.

To get your tickets head to Ticketek, the festival runs from March 8th – 15th and we’ll keep you posted leading up to the festival.


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Category: Ad Campaigns, Fashion

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