The skies cleared up from grey clouds to oriental umbrellas, balloons and lanterns as the night was painted red with for the BELVEDERE (RED) launch at ivy on Thursday night (December 1st). BELVEDERE (RED) and over 700 guests came out to support the special night to celebrate and create awareness for World Aids Day. MTV VJ and model Erin McNaught and grooming guru and media personality Will Fennell hosted the evening welcoming guests to the celebration and show the effort behind Belvedere Vodka to help make an AIDS free generation by 2015.
Erin looked stunning, chic yet edgy in head to toe outfit by Ellery, who was also the designer behind the cherry red collars that guests received as their gift for attending the night. When we caught up with Erin about the Aids around the world, this is what she had to say:
“World Aids Day is important to me because, it is not just a national thing, so to be involved with an international charity that is bringing awareness of Aids is an honour. It was started by Bono! If we can use our collective finance power whether it be $2 or $40,000 to make a difference then we have done our part”.
Guests enjoyed a wide array of BELVEDERE (RED) signature cocktails: “Fifty Cent,” “Lifesaver” and “RED Martini,” and Mad Cow served up delicious canapes, some of which included black Angus beef fillet, grilled rosemary lamb cutlets with salsa verde, Italian buffalo mozzarella with iberico, and pumpkin, mint, pea risotto balls.
VIP guests consisted of some of the industry\’s leading fashion, media and music faces including Miss Australia Ashley Francis, Emma Sainsbury, Josh Stanford, Blair Norfolk, Daniel Noon, James Dykes, Kym Ellery, Tiffany Farrington and Carmelo Pizzino who designed bespoke RED collars for all VIP guests.
DJ Alley Oop, girl band Cissy Strut and rocker chic Zoe Badwi entertained the large crowd well into the night. The philosophy of BELVEDERE (RED), â€˜Believe in Giving,\’ was in full force last night as the drinks flowed well past 9:30pm in the VIP section where guests continued to enjoy the beats and the surrounding company.
One thing that I asked myself when arriving at the event was, why was alcohol being associated with World Aids Day but nevertheless, there is always a reason! BELVEDERE (RED) Special Edition Bottles arrived in Australia in October and are available for a limited time with 50% of the profits of every sale going directly to Product (RED) and the Global Fund, the world\’s leading financier of programs to fight HIV/AIDS in Africa.